One word that people do not associate with round diamonds is cheap. Not only are regular diamonds usually quite expensive, but the ones that have a round cut are even more expensive. This is the case because jewels with this kind of cut are almost perfect and have a shine that is hard to achieve with other cuts. Because of the higher quality, these diamonds naturally price higher, but that does not mean you have to stand for that.
An interesting thing about diamonds is that the smallest flaws can drive the price down a lot. If you are willing to get a diamond that is less than ideal, you can save a lot of money. Flawed round diamonds are still going to be expensive, but the cost is going to be substantially lower than one without any damage. And the further you go down the line of imperfection, the less money you will pay.
Since most people are not experts in gemology, they do not have the ability to spot the mistakes that more experienced people can. Therefore, you might as well get something that is a little bit imperfect, because this can save you so much money. Of course if you have a lot of money and want the best, then there is no reason to buy anything but the best.
Traditional retailers have a lot of overhead, such as what they need to pay for rent and marketing, their employees’ fees, and other costs that come from running a business. If you can find a small independent jeweler, you will be able to get a price on a diamond that is lower than others simply because that particular business does not need to factor in its other costs into the price you pay. Finding such a place is not hard as long as you take the time to look.