Today Costa Blanca has become a very popular tourist destination and as history is always dictated by the present, this has become the glossy poster of Costa Blanca. And while tourism has easily become the most talked about facet of Costa Blanca, the journey that has lead to this point in Costa Blanca’s history is often forgotten.
The region has a history that dates back to several millennia and a rich cultural worth scrutiny and observation. Even though the region of Costa Blanca had been inhabited by hunter gatherers a long time ago, Costa Blanca was truly settled only by the Greeks who founded Javea here as an outpost.
After that, Costa Blanca was subject to many invasions and the Romans and Carthaginians, between themselves, established many prominent towns like Alicante and Elche which have lasted to this day and function as important economic regions in Costa Blanca. Power of this region only transferred to the locals after the decline of both Carthage and Rome, it was, however, not to stay in their hands for too long and passed onto the invading moors in the 7th century not too long after. The Arab rule was to last for four centuries, and even though generally reviled, its enriching effects to Costa Blanca’s culture, economy and language were vital to Costa Blanca’s evolution and are often under emphasized. The locals were to take control of Costa Blanca again after this and the Costa Blanca was to turn into a primarily industrial region.
In 1812, official boundaries were laid down and Costa Blanca was awarded to the province of Alicante. Costa Blanca has since remained primarily an agricultural and industrial region until recent history when the tourism and construction boom of the 60s and 70s permanently shifted Costa Blanca’s economy to the tourism, resort and construction industry.